Promotes Growth: The formula is designed to help protect and strengthen hair, which facilitates growth and can lead to thicker, longer hair over time. 
Softens and Conditions: It is a rich, plant-based formula that hydrates, conditions, and softens hair, making it less prone to split ends and breakage. 
Improves Manageability: The oil acts as a detangler and helps in straightening hair with less heat, reducing blow-drying time and making hair easier to manage.